Audience as a Content Creator: Reality and Available Opportunities

نوع المستند : البحوث والدِّراسات.

المؤلف

Doctor at the Journalism Department at the Faculty of Mass Media and Communication Technology at Misr University for Science and Technology.

المستخلص

My paper is about audience as a content creator. Starting with the problem of translation as one of the biggest challenges we face in understanding what is happening in the international media arena, which is fundamentally characterized, first and foremost, by a deadly struggle to win over and influence the audience and, accordingly, the role of the audience as a content creator, it is necessary to start by disentangling the meaning of the two words " public” and “public,” because the media deliberately use the word “public” to show off, to make an impression, or to claim that they have a wide audience.

الكلمات الرئيسية

الموضوعات الرئيسية