Saudi-Media Dependency and Information seeking: Pilgrims' Knowledge, Attitudes, and Satisfaction with HRAHI during Covid-19

نوع المستند : البحوث والدِّراسات.

المؤلف

جامعة المنوفية

المستخلص

As COVID-19 continued to cause harm throughout the world, this article examined the theoretical approaches, to media dependency and the knowledge gap during Hajj rituals. To assess dependency impact, we ran an experiment involving local pilgrims (N = 800). The study aimed to Define effective results from respondents' dependence on Saudi media awareness content to acquire knowledge of Hajj rituals. We tested whether awareness information on COVID - 19 provided by Saudi media to pilgrims correlated positively with dependency effects (cognitive, emotional, behavioral). We found pilgrims' positive attitudes about the awareness content of Hajj rituals presented in Saudi media. Together, these results indicated the importance of Saudi official media efforts during the Hajj season to inform internal pilgrims of awareness content related to the Hajj rituals. This, in turn, influenced participants’ confidence and satisfaction with Hajj rituals' awareness content. These findings contribute to theory and practice in many different ways.

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