The study introduces the ideas of the study by McLuhan, the Canadian professor of communication sciences - with regard to the impact of reading and the written word on society and humans, and then the line of foundations that McLuhan writes about his theory, the most important of which is the relationship of the medium to man; Where the means is an extension of the human being, the effect of the means on the human being; Where the medium is the message. The study then talks about print as a medium in McLuhan's view, and the effects of print and reading according to his theory, whether psychological influences or cultural influences.
Arafat, K. (2022). book civilization
A theory on the cultural influences of printing and the reading culture. Misr University Journal for Humanities, 2(2), 41-76. doi: 10.21608/mjoms.2022.216130
MLA
Kamal Arafat. "book civilization
A theory on the cultural influences of printing and the reading culture", Misr University Journal for Humanities, 2, 2, 2022, 41-76. doi: 10.21608/mjoms.2022.216130
HARVARD
Arafat, K. (2022). 'book civilization
A theory on the cultural influences of printing and the reading culture', Misr University Journal for Humanities, 2(2), pp. 41-76. doi: 10.21608/mjoms.2022.216130
VANCOUVER
Arafat, K. book civilization
A theory on the cultural influences of printing and the reading culture. Misr University Journal for Humanities, 2022; 2(2): 41-76. doi: 10.21608/mjoms.2022.216130
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