Digitization of human interaction using the example of Facebook pages of students in Germany and Egypt

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MUST University, faculty for languages and translation

Abstract

Theory of Digimodernism is suitable to explain the linguistic and social framework of human interaction in the medium of virtual interaction Facebook. Digimodernism means the centrality of digital technology, particularly when writing a text. Texts written in the era of Digimodernism, such as those written on Facebook, are characterized by onwardness, haphazardness, reformulation of textual roles and anonymous authorship. In addition, it was clear from the study that the need of social groups of peers for mutual interaction is what generates the necessary driving force for the development of new means of linguistic communication, such as Facebook, which aim to support the sense of belonging to a social peer group. The Facebook interaction medium fulfills this need, as it allows students to interact on various topics of mutual interest in their social life. As a result, Facebook has become a part of students' daily social lives. The digitization of communication in virtual networks calls for the development of a linguistic form aimed at meeting the social need for linguistic interaction within the virtual world.

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Misr University Journal for Humanities
Volume 3, Issue 3
(linguistics and literature)
July 2023
Pages 351-374

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