The widespread of digital marketing platforms has revolutionized the way consumers purchase products and services. This article aims to explore the impact of digital platforms on the purchasing experience, and its psychological and social consequences, with a particular focus on post-purchase regret.
Regret after digital shopping; A phenomenon characterized by the feelings of regret, dissatisfaction, or disappointment experienced by consumers after making an online purchase. In this paper, the researcher comprehensively analyzes the factors that contribute to regret following digital shopping and its effects on the psychological and social well-being of consumers. The results provide valuable insights for both consumers and e-commerce companies that may contribute to understanding and addressing the challenges posed by the digital shopping environment.
Hammad, K. J. A. (2023). The Analysis of the Effect of the Digital Platforms on the Purchase Experience and Its Psychological and Social Consequences. Misr University Journal for Humanities, 3(5), 583-602. doi: 10.21608/mjoms.2023.336899
MLA
Karam Jamal Ahmed Hammad. "The Analysis of the Effect of the Digital Platforms on the Purchase Experience and Its Psychological and Social Consequences", Misr University Journal for Humanities, 3, 5, 2023, 583-602. doi: 10.21608/mjoms.2023.336899
HARVARD
Hammad, K. J. A. (2023). 'The Analysis of the Effect of the Digital Platforms on the Purchase Experience and Its Psychological and Social Consequences', Misr University Journal for Humanities, 3(5), pp. 583-602. doi: 10.21608/mjoms.2023.336899
VANCOUVER
Hammad, K. J. A. The Analysis of the Effect of the Digital Platforms on the Purchase Experience and Its Psychological and Social Consequences. Misr University Journal for Humanities, 2023; 3(5): 583-602. doi: 10.21608/mjoms.2023.336899
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