The role of digital media in shaping sustainable development and crafting a green future in egypt

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Faculty of Math-comm Misr University

Abstract

Sustainable development and environmental sustainability have become increasingly important issues in our present times, as societies strive to ensure a green and secure future for the coming generations. In this context, this study sheds light on the role of digital media as a pivotal tool in supporting sustainable development efforts and promoting the concept of a green economy in Egypt.
The study begins by discussing the theoretical framework related to digital media and sustainable development, before analyzing how various digital platforms are used to raise environmental awareness and enhance citizen participation in development initiatives. It examines the educational role of digital media regarding sustainable development issues and identifies the most effective types of content in motivating audiences to adopt environmentally friendly behaviors.
Furthermore, the study highlights the challenges facing the full utilization of digital media in this domain in Egypt, such as the limited availability of effective content and the lack of comprehensive strategies. It also explores how digital media can enhance community and civic engagement in environmental and developmental initiatives.
Finally, the study evaluates the tangible impacts of digital media campaigns related to sustainable development on changing environmental policies and decisions in Egypt. Drawing on the two-way communication theory, the study seeks to understand the interaction between media and the audience, as well as how to leverage feedback to develop more effective media strategies that contribute optimally to achieving sustainable dev.

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