Uses of generative artificial intelligence in visual media in Egypt: an exploratory study

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Misr University of Science and Technology - Faculty of Mass Communications

Abstract

The research focuses on the possible changes in the basic foundations of the media message industry in light of the data of artificial intelligence and its applications such as writing the media material, preparing its executive text and presenting it to the recipient from designing clips of images, designing graphics, and sound effects in addition to highlighting the importance of the tremendous development in aspects of artificial intelligence and its implications for developing the media message and the performance of visual media in particular and contributing to the creation of a specialized field in media forms in light of the tremendous technical developments that have included the media.
The study aims to identify the concept of artificial intelligence and the concepts associated with it and their current and future impacts in the best possible ways to benefit from modern technologies and digital transformations in the media product industry to shed light on the importance of the connection and relationship between developments occurring within the framework of the information industry and the development of the media message of the most important technological elements active in its whether they are positive that contribute to advancing media progress or negative loses its value.

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