The Impact of Perceived Price Fairness as a Mediating Variable in the Relationship Between Corporate Social Responsibility and Customer Loyalty  (An Empirical Study on Telecommunication Companies in the Arab Republic of Egypt)

Ramadan Mahmoud, Mahasen; Atef Ahmed Mohamed, Kareem

doi:10.21608/mjoms.2025.326167.1180

The Impact of Perceived Price Fairness as a Mediating Variable in the Relationship Between Corporate Social Responsibility and Customer Loyalty (An Empirical Study on Telecommunication Companies in the Arab Republic of Egypt)

Authors

¹ Business Admenstration Department SANS Cairo Al_maadi

² Sadat Academy for management sciences

10.21608/mjoms.2025.326167.1180

Abstract

This study aims to assess the extent to which Egyptian telecommunication companies adopt economic responsibility programs and the impact of this on customer loyalty. One of the key aspects of customer loyalty is the organization's ability to retain as many customers as possible. The research also seeks to understand the relationship between the economic responsibility of telecommunication companies and customer loyalty in the Arab Republic of Egypt. This will be achieved through the analysis of survey questionnaires and personal interviews conducted with 383 customers from the major telecommunications companies in Egypt.
Based on the results, it can be concluded that the economic and social performance of companies plays an important role in increasing customer loyalty in the telecommunicationn sector. Therefore, it is recommended that companies focus on improving their economic performance and pay special attention to fairness in procedures and distribution as tools to enhance customer loyalty.

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