Strategies of Influencers on Social Media

Author

Professor of Public Relations and Advertising, and Vice Dean of the Faculty of Information, Ain Shams University

Abstract

The current paper aimed to investigate the impact of influencers and  their strategies, as well as exploring the mechanism of virtual influencers, in addition to presenting some theoretical frameworks that can be used in research in this field, such as Meaning transfer and source credibility.

Keywords

Main Subjects