Editorial of the issue

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Structural transformations in digital content patterns on social media platforms: An analytical study of the decline of serious content on Facebook

Pages 1-157

Wafaa Hassan

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The Role of Digital Platforms in Marketing Entrepreneurship considering Egypt's Vision 2030 An Applied study

Pages 159-226

Kareema Kamal

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The effectiveness of training in developing the Skills of Dealing with Digital Content media students at Egyptian universities

Pages 227-292

Hanan Elshibiny

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Marketing Entrepreneurship in the Era of Media Innovation and Artificial Intelligence, and Its Impact on Transformations in the Structure of the Marketing Seen for Companies “A Case Study of the ChatGPT Robot”

Pages 293-377

Hany Albembawy

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The Effectiveness of Employing Communication Professionals in Media Institutions for Artificial Intelligence Technologies as a Powerful Tool to Combat Fake News: A Field Study

Pages 379-482

ٍSalma Elgazzar

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The role and effectiveness of active learning strategies in raising the level of academic learning and professional qualification for students of the Faculty of Media and Communication Technology, Misr University for Science and Technology

Pages 483-540

Afnan Ashraf

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The effectiveness of Samsung’s use of artificial intelligence in enhancing the digital user experience “An Applied Study”

Pages 541-589

Nourhan Gamal Elshazly

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